Finding an ecommerce solution for your internet-based business
can be a complicated process because there are so many different
options. In order to set up an automated ordering system, which
is crucial by the way, you simply have to have an ecommerce
solution that enables visitors to your website to make a purchase
and pay for it without unnecessary hassles. If your ecommerce
solution is too complex or does not provide website visitors with
a variety of ways to make a payment, you will undoubtedly lose
sales. Another important aspect of an ecommerce solution is
security. Your customers must feel that it is safe and secure to
place an order online because otherwise, their personal
information and financial information could be jeopardized.If you plan to operate a successful ecommerce website, you simply
must have an ecommerce solution that enables you to accept credit
cards. Statistics repeatedly show that the ability to accept
credit cards increases sales. Once upon a time consumers were
timid about placing orders online using a credit card; however,
with improvement to ecommerce solutions including the
availability of encrypted SSL (Secure Socket Layer) which
provides security for web-based transactions, the fears of having
credit card information intercepted in transit have been
eliminated. An ecommerce solution should feature a secure server
which uses encryption to keep your customers’ personal
information and credit card numbers safe and secure so they don’t
have to be concerned about being subjected to fraud.There are a few basic ecommerce solution options for accepting
credit cards online. You can open a merchant account through your
bank, use an internet-based broker, use a fulfillment house to
process your orders, or use a third party merchant account
provider. Things to consider when choosing an ecommerce solution
for your merchant account are the monthly fees, the discount rate
(the percent you are charged per transaction), the ease and speed
of processing, and the method for accessing your money.You also should consider the types of cards your ecommerce
solution allows you to accept through your merchant account. The
major credit cards that you should accept include MasterCard,
Visa, American Express, and Discover. Since ecommerce enables you
to sell your products or services worldwide, an ecommerce
solution that empowers you to accept credit cards internationally
and in different currencies can also be important.Next to accepting credit cards through your ecommerce solution,
you may want to consider offering other payment options. Some
options to consider include the acceptance of PayPal payments,
debit cards, online checks, and digital cash. Of course, for
those who are still leery about ordering online, a toll free
phone number and a form for fax or mail orders should be provided
as an alternative to ordering online. At any rate, your ecommerce
solution should provide plenty of options to meet the unique
needs of every customer who may want to buy from your company and
the ecommerce solution should make the customers feel that
placing an order with you is completely free from risk.So, what is the best ecommerce solution for you? That is up to
you to decide. The features to compare before selecting an
ecommerce solution include:1. Security2. Cost3. Speed of processing4. Variety of options for the consumer5. Ability to access your moneyWhen you choose an ecommerce solution compare these features.
Keep in mind that your ecommerce solution simply must give your
customers a sense of security so they will have confidence when
placing an online order with your company. Also remember that
even though there are costs associated with accepting credit
cards, the increase in sales that your company experiences when
adding an ecommerce solution for accepting credit cards is well
worth the expense.

Businesses around the world invest, or to be more precise, they spend, untold numbers of dollars to advertise, market and promote their products and services to make sales and gain new clients. In an economic downturn these expenditures may be reduced due to cost constraints and consumer reluctance to buy.As an example it costs around $1,000usd for a small classified advertisement in the weekend editions of major USA newspapers, $2-3,000usd for a similar placement in monthly travel magazines. Radio spots, from ‘cheap and nasty’ during the hours when nobody is really awake to prime time messages to thousands, the majority of whom may not be interested and many of the rest may just go to a competitor. In effect, business advertisers may often pay for ‘lack of performance’. Either the advertising copy was ineffective or the reach of the medium and quality of the audience was ineffective.In other fields of endeavour we work, perform, produce and then get paid. Why not in advertising?It may be the time to rethink the effectiveness of our advertising spend and to rethink who we spend it with, what we spend it on, when we should spend it, where we should spend it, why we are spending it, how we should spend it? Or even, ‘if’ we should spend it.In other words, how can we get more value from our advertising spend? Is there a better way?The internet affords us all exceptional opportunities to showcase our wares but the same problem arises: how do small businesses let the world know about their own websites when contending with the major players who are always able to buy more ‘googling’ stuff than they can?As well as being approached by media reps from local to national newspapers and magazines, small businesses now get inundated with internet offers such as: ‘top 10 search engine rankings for your website; 50,000 hits guaranteed; increased visits assured with our email programs to our double opt-in email clients.’ And so on and so forth. The emails arrive daily to inboxes everywhere.Businesses do not want looky-loos clogging up their websites. They want committed buyers to review and compare their products to others. They do not want to give their hard-earned money to advertisers who simply want to sell advertising space. They want advertising partners.Businesses should be given the opportunity to work with a ‘pay for performance’ option for their own advertising spend. In other words, “work with me, perform with me, produce with me, get results with me and then bill me.” The P4P partnership could generate more advertising revenue than the old system of “just pay, shut up, wait and be thankful for what you get.” Let’s consider a P4P arrangement where a percentage of sales is given to advertisers who produce sales. Many businesses might welcome such an opportunity to partner with forward-thinking advertisers. Just consider how much more advertising copy could be placed.An example:
A business that operates websites that offer travel in over 70 countries and with products available to travellers in all countries. This company needs to advertise in every country, in all traditional media and in all e-commerce media such as e-newsletters, ezines and websites plus tv, radio and of course the electronic social media. To do this would take an enormous budget, which is not available, but to do this on a P4P arrangement could lead to sales growth that could never be realized with the traditional methods. There could be many similar businesses around the world that could also grow more quickly. Advertisers who are willing to accept a radical change in their business practices by operating a P4P option could also benefit from the business growth of the thousands of global businesses that would embrace this innovative new concept. Sharing the risk of both success and failure. End of example.The way we now advertise, market and promote business must change. Advertisers should consider P4P and share the risk and the greater rewards for performance. The advertising industry could experience more business, more profits and lead global economic recovery.More global businesses will readily accept a P4P partnership. Businesses and advertisers can perform together and make better returns for both by sharing the risk and producing improved sales. However, the P4P format should only be implemented when both parties agree that it could produce better incomes for both parties. If advertisers consider that there would be no benefits for them with a P4P arrangement, the business has to also rethink their own advertising methods and lack of confidence of the advertiser for declining the arrangement. A catch 22, but real world.Although most businesses do not want window shoppers, looky-loos, timewasters, or those who unfortunately cannot afford to buy, they must also be aware that, in travel anyway, “today’s backpacker may be tomorrow’s luxury travel buyer” and should be nurtured and even developed as future customers. A P4P partnership of media and business could develop improved campaigns leading to healthier long-term business growth for all partners.A recent real case example for internet advertising is as follows:
An internet marketing company stating that they had ‘a list of 3,000,000 enthusiastic travellers’ recently approached a local business. Before even asking for the cost of using their services the business owner switched the tactics by offering them the opportunity to send their message to this list over a period of months, but on a P4P basis (at their cost). The business owner offered to pay them $10usd per sale (out of a $35 total sale). Their comments, “we do not do business that way.”The retort from the business owner: “if you are not prepared to try and get 1% (yes one percent) of your database to buy my offer (30,000 x $10 = earnings of $300k), it appears to me that you do not have any confidence in your own database, my offer, or my product, but you would take my money upfront even though you have no belief in the success of the mailing. This is not the way I want to do business and you are not the company I want to do business with.”If advertisers believe that your advertisement will work for you why would they not want to earn a better income from a P4P arrangement? Or do they really have an in-house ethical conflict between editorial and advertising departments? If so, what are advertorials and the published press releases sent from public relations agencies?Over the years all types of businesses have been convinced by all forms of media to advertise but rarely are they asked to assess the results of the advertisement. Advertisers keep taking the money. Businesses keep on doing the same thing because they have been convinced that they need to be seen and to “do it this way.” Well, maybe it’s time for a change.The present economic climate is causing stress and strife around the world. Advertisers could find that they have so much white space available forcing them to print thinner newspapers and to offer discounted rates to their recession-proof clients. But what if these advertising agencies and media outlets started to work on a P4P basis with all types of businesses to create new partnerships of media and frontline operations from restaurants to who knows what? A win for the media, a win for the businesses and a win for the buyers who stay informed and are kept aware of local, regional or international opportunities. And maybe full staffing, thick papers and magazines, robust ezines and e-newsletters that will make us all feel more confident about the economy.Not all situations will allow a p4p partnership but there are enough out there to reward all parties and all we need to do is develop simple operating systems to make this new way attractive and secure for all participants.The business in the example above could operate on a P4P basis. It could have a P4P arrangement with many different partners in many different countries at the same time. Any downside for the media partners would be minimized by their thorough understanding of the business services and products. They would know the wants and needs of the business and so be in a position to not just accept an advertisement but to be totally involved in the generation of leads and buyers. All partners could get the maximum benefit from the opportunity because the only way to earn revenues is to produce results by better use of skills, creativity, contacts and advertising reach.A simple method for internet businesses is for unique pages or URLs to be set up for each P4P operation so that accurate assessments can be made of the specific promotion and the fees based on the same statistics and buyers. Another ‘comfort-zone’ action could be for the media P4P partner to collect the ‘gross takings’ and to remit the net after deductions, to the other partner. Vouchers can be created giving all parties an audit trail. Trust is paramount in P4P partnerships.Many small businesses will survive and help save the global economies. Big business will continue heavy layoffs, cutbacks and corrections until the good times roll again, which could be a long way into the future. Let’s take action now.Small business together with Small Internet Media (e-newsletters, ezines) and other Smart Media can try new ways to pull us all out of the economic mire. If they seriously consider this new way of advertising, marketing and promotion ‘with’ their clients, not ‘for’ their clients, they can “get going now, or they can sit back, take no risks, take no chances, ignore P4P opportunities, downsize, get laid off, change careers, move away or just keep doing the same old thing and stagnate.”Thousands of businesses around the world would welcome approaches from all forms of media to advertise, market and promote within a P4P partnership arrangement. This could be a simple way to not only help business survival in the recession but will enable us to prepare for future growth.We go to work, perform our duties, finish the job, produce results and then we get paid. Why then should we not expect to pay only for the ‘results’ of’ our advertising and not just ‘for’ advertising?Imagine the global acceptance of P4P. Businesses would be able to advertise anywhere and would never again have budgetary restrictions to advertise, market and promote sales. Media businesses would be getting new clients from places that they would never have considered and at the same time, helping their own clients to expand. Why don’t we do it?Just because; “We don’t do business that way” is unacceptable!The positive side of an economic downturn is that new opportunities arise for creative and progressive entrepreneurs to start new ventures such as P4P advertising. They are out there.

San Jose, capital and largest city, has the best Costa Rica tours for most travelers and tourists. This city offers numerous spectacular museums, first class restaurants, and amazing night life venues. Some may think less of this city because of its urban sprawl but nevertheless, they soon found out how this city can be very entertaining especially once you’ve visited Plaza dela Cultura and Paseo Colon.Some of the fun things to do in Costa Rica can be done at the Plaza de la Cultura. It is also known as the Culture Square, is usually the place to go to shop for souvenirs, sun bathe or enjoy a night out while watching marimba bands and other entertainers including comedians or clowns, jugglers and colorfully dressed artists playing Andean music. The Paseo Colon; however, is one of the best hotels in San Jose with really accommodating and helpful staff as well as luxurious and comfortable rooms.The Jade Museum is one the most visited attractions according to Costa Rica vacation reviews, highlighting the country’s century-old artifacts and the world’s largest and renowned collection of Pre-Columbian Jade. The Costa Rican Art Museum also known as Museo de Arte Costarricense by the locals, showcases a collection of works by the country’s most celebrated artists back in the 19th and 20th centuries. Its presentation is highly impressive because of its rotating shows and sculpture collection. Most of the works are exhibited in all forms of media. The National Museum, also called the Museo Nacional, was founded in 1887 and is situated in the old fort used by the military during the civil war back in 1948. This museum displays the natural history, Pre-Columbian culture as well as history of Costa Rica.Other exciting Costa Rica tours involve the Pre-Columbian Gold Museum near downtown San Jose. The Pre-Columbian Gold Museum which is part of the Central Bank Museums is an underground cultural center that exhibits the marvelous collection of gold objects that reflect the techniques of the Pre-Columbian people in Costa Rica. The exhibition is divided into two levels: an introductory and area for orientation at the 2nd level of the structure that interprets the evolution of Pre-Columbian cultures. The metallurgy development in Costa Rica, the styles and stages are also featured in this level. The second level which is located at the 3rd level of the structure showcases the diverse uses and meanings of the gold objects. An introductory video is presented in this level before people can view the collection.The Mercado Central also the Central Market in Costa Rica is another destination where tourists go strolling about to purchase the exotic spices, fruits, vegetables and even t-shirts. There’s also a bakery and even wood and leather handicraft sold in stalls. This market consists of three blocks and is located near a train station.Most tourists check out travel agencies in Costa Rica to get the best travel packages only to visit San Jose. The best thing about this city is that most of the tourist destinations are really accessible. Many realized it’s best to explore the city on foot. But if travelers decide to travel around outside the city they can opt to go visit the Monterverde National Park considered the most visited national park in the country.An overseas travel adventure to the Monteverde National Park is only 3 to 4 hours from the capital by car; however, air travel is offered through Sansa Airlines which only takes 20 minutes. It contains the most beautiful beaches and coral reefs coupled with a superb combination of lush rain forests. The rain forest houses a diverse collection of species including monkeys, iguanas, sloths, squirrels and crabs.

If you have extremely bad credit and find yourself in a financial bind, one of the few kinds of financing you can turn to is payday loans. In recent years, it’s become easier and easier to obtain payday loans, and more cash advance stores have popped up in the US than there are McDonald’s and Starbucks combined. The money comes with no restrictions on it and can be obtained within minutes of filling out the application.However, payday loans have a darker side. They should only be used as an emergency funding source when they are really needed, and should not replace fiscal responsibility or other means as a regular source of funds. If they do, you can end up in a trap and pay several hundred percent interest each year on small loans.What is a Payday Loan?A payday loan is a short term loan given in small amounts of money, usually in the range of $100 to $500 depending on the size of your paycheck. The lender then charges a certain fee, usually around $10 to $20, and you pay the loan back with the fee you’re your next paycheck is issued. There are no credit checks involved in the application process so anyone can applyIn order to get approved you to only meet a few general criteria. You must be 18 years old and have a checking account and a steady job. The application process only involves the gathering of basic information such as your name, employment, address, and banking information. The money usually gets put in your account the same day, many times a few hours or minutes after your apply.What a Payday Loan Should be Used ForA payday loan should only be used in emergencies and to meet very short term needs that you absolutely cannot wait to get money for. In this circumstance and this circumstance only should you take out a payday loan and pay it back with your very next check. Never make a habit out of using them.The Dangers of Payday LoansPayday loans are dangerous because they get people into a trap. If you can’t afford certain expenses this payday, odds are you’re not going to be able to afford them next payday either, especially after losing a few hundred dollars to pay back your loan. The loan companies know this and will gladly roll over your loan for you, granted that you pay them the interest and fees due for this payday. If you get caught in this trap, you will end up paying huge amounts in interest by the time you can pay off the loan.As an example, assume you borrow $200 and pay $20 in fees for the service, which is at the low end of the spectrum. You pay this every two weeks until you can pay the loan off. Within 10 pay periods (20 weeks) you will have paid as much in interest as you paid on the original loan. If you carry the loan over the entire year, you’ll have ended up paying $520 in interest, which works out to 260% annually. Compare this rate to credit cards, which are considered to have high rates, but they only charge 20 to 30% annually on their cards! This fact makes payday loans an industry on the fringes of society because many of them prey on the poorer elements of society.If you are thinking about taking out a payday loan, make sure that you do your research. Be aware of all the terms and conditions that may apply. The internet makes comparison shopping easy; make sure you take advantage of this to save a few dollars on fees each payday. But above all take a serious look at your financial situation. See why you need to take out a payday loan and do everything in your power to eliminate this need in the future. It may be hard to cut your spending and save money, but it’s better than falling into a cycle of debt from which you might not be able to dig yourself out of.

As someone who grew up with a love of the outdoors and gardening it was no great surprise that when I was “grown up” and house hunting a good sized garden was high on my list. However, what the estate agent thought was large I thought was tiny.I wanted a good outdoor space to create my ideal cottage garden. I have been gardening and interested in plants for as long as I can remember. A very early memory is being given a packet of polyanthus seeds by my grand mother who helped me sow and nurture them. They grew to a massive size and the story is often recounted by my also garden loving father.As a child I was allocated an area of my fathers garden to look after and grow whatever I wanted. I remember growing a wide range of flowers and having a herb garden. Many of the plants are still thriving today.My father is still a keen gardener although his area of expertise is the lawn. In fact it is an obsession. Being a golfer each blade of grass stands to attention and is manicured throughout the year. Personally I see lawns as wasted planting space.Having graduated from this area in my fathers garden to my own, I was excited rather daunted at the prospect of a blank canvas. I expect there are many gardeners out there who would relish the opportunity to start from scratch.As someone who usually rushes into things, I planned, researched, re planned and mulled many ideas over. What was really essential to me was that the garden had year round interest and the boundaries were hidden. I wanted to create my perfect cottage garden.I have a strong aversion to structure, routine and straight lines in a garden. This aversion also includes soil and boundaries. I like to hide all evidence of garden boundaries so the garden can look as natural as possible. Covering the soil also has the benefit of suppressing weeds. Order, a place for everything and everything in its place is so unnatural and is not my gardening philosophy. Lots of billowing flowers, verticals, garden rooms and year round interest are order of the day.I aim to mimic or imitate nature as far as possible. I simply adore the sight of plants mingling into each other, jostling for position like fans at a rock concert. This way the garden has texture, colour and form throughout the seasons.Evergreen shrubs form the structural back bone of the garden with trees and arches providing height. All shrubs and trees are under planted with spring and summer bulbs and many have clematis growing through them, timed to flower before the leaves unfurl. The snowdrops are the first brave little flowers to emerge about February. I welcome the sight of their delicate flowers which have a delicate honey fragrance. So heart warming in those bitter winter months where little else is brave enough to flower.I am a strong believer that a plant needs to provide interest for more than just one season. This is vital in a small garden. One of my favourite trees the Coral Bark acer, acer sangokaku, has wonderful red stems as its name suggests. This superb tree has the most delicate green leaves in early spring maturing to dark green. Finally in the autumn it erupts into vibrant yellow as it sings autumns finale. For me this tree gets better with age.I must confess that I am a bit of a plantaholic. Buying, planting and sowing are all gardening pleasures. In my garden I have four distinct areas but they are all connected by arches,small paths and subtle nooks between plants. The garden was planned to appear unplanned, a garden to wander and explore. Each are has a slightly different feel but there is year round interest be that from frost on the remnants of last years sunflowers and perennial flowers,spiders webs glinting with dew in autumn with the fireworks of Rudbeckia, Sedum, Echinacea and acer foliage.Spring is glowing with a wide variety of Daffodils,Tulips, Fritillaries and of course the cherry blossom. I adore cherry blossom especially when viewed against a clear blue spring sky.Summer is my favourite time of year. My favourite flowers Sweetpeas are in full bloom. Vases of their sweet fragrance fill most rooms in my house. My other weakness are Roses. My garden is full of Roses, from ramblers to hybrid teas. I use Roses to climb walls,fences,shrubs and trees. I adore fragrant Roses especially if they are climbers or ramblers. There is nothing better in the summer than sitting under an arch of Roses with a glass of wine in the evening soaking up the scent. I also love the shape and form of Roses. From the tight bud to the full open bloom I find them exquisitely beautiful. Roses also fill my home. They also fill a large border outside my house which is planted with spring and summer bulbs. The border billows in high summer with fragrant Aquilegia, Penstemons and Lavender, an essential plant for me in the garden and romance. To me its perfect.My large border is cottage garden heaven. It has no rules, plants are allowed to self seed freely, plants are divided, if something is not working or thriving it is removed as there are so many plants I love its like a games of swapsies. This border has trees for the vertical, evergreen shrubs, lots of bulbs and carpets of flowers from Forget-me-nots in Spring, Aquilegia, Peonies, Sweet Peas, Larkspur, Calendula, Poppies in a variety of colour, Alliums, Nemesia, Lavender, Scabious, Verbascum and Verbena. These flowers are allowed to self seed and thus follow the seasons. I leave the seed heads for birds and insects, the rest germinate and I enjoy the following year. I simply adore my flower borders as its all about feminine pastel shades and whites which simply glow in the evening light.I adore flowers and growing them for the house is such a pleasure. There is no secret to successful growing.Trees are something that I feel are essential in the garden. I have two fruit trees and the rest are ornamental. I have trees for the colour of their bark and trees for Autumn colour. The great thing about trees is that the add instant height and interest. Trees are also fantastic for growing Clematis, Wisteria or Roses through the branches.This year I decided to enter Warminster in Bloom. I entered for fun and won first prize! I was so thrilled that my cottage garden had won despite being only three years old. Lets hope next year the weather doesn’t wreak such havoc on the garden.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.